When the average business goes in search of an SEO company they really don't know the difference between good and bad SEO techniques. We all know SEO companies are a dime a dozen these days, but what do you look for in a quality search engine marketing specialist? Three things a shady company will do:
1. Splogging - putting your website all over the Internet on splogs ( spam blogs). They do not provide any value to the client or the reader.
2. Many SEO companies own various content sites that they use to link back to your site. If you decide to cancel their services early, they will remove all of your links. You've then spent a bunch of money for nothing.
3. Spamming for page rank. Make sure your company can show you where you links are coming from. One easy way is to use Google Webmaster tools. This will show you all incoming links to your site.
Search engine optimization can help your company grow immensely or it can ruin you. Be very careful about who you trust to mange your online existence. SEO takes time when done correctly. Get referrals and check recent clients progress or status.
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