Both on-page and off-page optimization are necessary and very important in search engine marketing. Generally SEO starts with on-page SEO first. This means checking meta tags, adding content, making sure each page has quality content in reference to the page title. Once the website is completely search engine friendly, then off-page SEO begins. Building quality back links is very critical in a websites rankings. The important part is quality links.
Within the last few years, social networking has become very important in search marketing. The number of people and businesses using Facebook, Twitter, LinkedIn, etc. has grown extensively. This means reaching new audiences a lot quicker. Search engine optimization is a combination of many tactics, including both on-page and off-page SEO.
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