Google's Changes Help Consumers Find Quality Information

We all know most consumers find what they are looking for on the first page of a search. Prior to Google's recent update, critical postings were buried deep in Internet rankings. Now, such information is easier to spot. Certain postings such as scams and negative company information used to be pages deep within a search.  This is important for consumers to know and to realize they may just want to search past the first page to find exactly what they are looking for. This isn't exactly good news for those companies that were counting on the fact that most people rarely even browse past page 1. Search engines are full of great information and it is great to see the quality information being pulled before the junk.