Is Search Engine Marketing Bringing You Down?

We all know the big debate on SEO. Do I need it or don't I? Every successful online business knows they have to be easily found in the search engines. Any new online business almost has to start with PPC (Pay Per Click) advertising, which can cost a fortune. This is a great quick fix to marketing and getting your name on the first page, but is it a long term solution? This all depends on the cost of your ads and if you are willing to pay for them as long as you do business online. The smart long term solution is to gain better online visibility with search engine optimization. Once you've reached page 1, your no longer pay for SEO services or PPC ads. Finding an SEO company to do the job correctly at a low cost is the tricky part, but they are out there. Keep in mind, the less overhead a company has the less they have to charge for their services. Sometimes smaller is better.